Stop Guessing at Your Marketing: The Simple Framework to Know What to Do & What to Drop (Paperback) (ISBN-13: 9780996228862)

"Small business owners aren't bad at marketing.

They're making decisions in the dark."

Ever wondered why the "proven strategies" don't work as well for you as everyone claims? Ever kept trying, tweaking, starting, and quietly wondering why none of it sticks-and if you're the problem?

It's not you. And it's not an effort issue. It's a decision issue.

Stop Guessing at Your Marketing provides a framework to help you decide:

• • What's worth your time
  • What needs to be cut
  • And how to stop being reactive and start being strategic

If your marketing has ever felt scattered, overwhelming, or harder than it should be, this book will help you take back control. Stop chasing tactics, getting caught in the trap of trends and "expert" advice.

Transform scattered effort. Regain momentum for your business.