Stop Racing in a Blindfold!: Big Data + Pricing Science Drive Bigger Profits (Paperback) (ISBN-13: 9780990683865)

There has been a surge in business-to-business market changes and customer demand for pricing transparency-juiced in part by the aftermath of the pandemic and its supply chain disruptions.

This updated 2nd edition provides a conversational introduction that shows how every business can apply data science capabilities to their pricing challenges. The author has been applying the basic tools and techniques of AI/ML to pricing challenges across 25+ different industries for over 32 years.
Some of them any topics addressed are:

• Why a one-size-fits-all general price increase hurts profitability.
• Why pricing analytics (like price waterfalls) are useful but are not a silver bullet.
• What challenges businesses face when using just a business analytics reporting approach.
• What price segmentation is and how it benefits businesses.
• What four key steps drive a pricing science solution.
• How pricing science helps Sales avoid leaving money on the table and helps them win deals faster.
• Why improving profitability is not just a technical task, it is a leadership and management challenge.

Author: Jim Vaughn
ISBN-10: 0990683869
ISBN-13: 9780990683865
Publisher: University Training Partners Publishing
Language: English
Published: 03/23/2024
Pages: 124
Format: Paperback
Weight: 0.39lbs
Size: 9.00h x 6.00w x 0.26d