Stories of Innovation for the Millennial Generation: The Lynceus Long View by Formica, P.

Stories of Innovation for the Millennial Generation: The Lynceus Long View (Hardcover) (ISBN-13: 9781137350084)

Vendor: P. Formica
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
Stories of Innovation for the Millennial Generation: The Lynceus Long View by Formica, P.

Stories of Innovation for the Millennial Generation: The Lynceus Long View

$54.99
Stories of Innovation for the Millennial Generation: The Lynceus Long View by Formica, P.

Stories of Innovation for the Millennial Generation: The Lynceus Long View

$54.99
Format: Hardcover
Description
Description
x
The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach. The subtitle comes from Lynceus, one of the Argonauts who accompanied Jason to Colchis in his quest to find the Golden Fleece, who was said to have excellent sight. Among the various interpretations of the meaning of the Fleece, one version highlights the importance of discovery to innovation by voyaging to 'terrae incognitae' (unknown lands). This book is a narrative of a fictional voyage to the 'terra incognita' of Innoland the island of innovation and other mental travels that make sense of events and actions which spur innovation. Stories of Innovation for the Millennial Generation is written for Millennials willing to assimilate and grow dynamic, innovation-driven capabilities which lead to the creation of high-impact startups.

Author: P. Formica
ISBN-10: 1137350083
ISBN-13: 9781137350084
Publisher: Palgrave Pivot
Language: English
Published: 08/12/2013
Pages: 149
Format: Hardcover
Weight: 0.80lbs
Size: 8.50h x 5.50w x 0.50d
By P. Formica
By P. Formica
x

Professor Piero Formica has over 30 years of experience in the fields of international economics and the economics of entrepreneurship and innovation, having worked with the OECD Economic Prospects Division in Paris, academic institutions, large corporations and small companies, governmental bodies, and the European Union. He founded the International Entrepreneurship Academy (www.intentac.org), he is Senior Research Fellow of the Innovation Value Institute (a consortium founded by Intel, National University of Ireland, and Boston Consulting Group) at the National University of Ireland, where he leads an international research team in experimentation and simulation of high-expectation start-ups. Formica is Guest Professor of Knowledge Economics, Innovation and Entrepreneurship at the University of Tartu, Estonia, and at the Faculty of Entrepreneurship, University of Tehran, Iran.

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