Storm the Norm: Untold Stories of 20 Brands that Did it Best (Hardcover) (ISBN-13: 9788129137029)

Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy. This book features twenty such stories from an exciting mix of categories - telecommunications (Idea), foods and beverages (Sprite, Tata Tea, Kissan, Kurkure), personal care (Fiama Di Wills, Sensodyne), automobiles (Honda Motors, Ford and Mahindra), finan

Author: Anisha Motwani
ISBN-10: 812913702X
ISBN-13: 9788129137029
Publisher: Rupa Publications India Pvt Ltd
Language: English
Published: 01/26/2016
Pages: 306
Format: Hardcover
Weight: 1.33lbs
Size: 9.00h x 6.00w x 0.81d