Story is the Strategy (Second Edition): How Fast-Growing Brands Use Strategic Narrative to Drive Their Go-to-Market by (Editor), Ed Lynes

Story is the Strategy (Second Edition): How Fast-Growing Brands Use Strategic Narrative to Drive Their Go-to-Market (Paperback) (ISBN-13: 9798295099885)

Vendor: Ed Lynes (Editor)
Product type: Books
Format: Paperback
$32.43
$32.43
$32.43
Subtotal: $32.43
Story is the Strategy (Second Edition): How Fast-Growing Brands Use Strategic Narrative to Drive Their Go-to-Market by (Editor), Ed Lynes

Story is the Strategy (Second Edition): How Fast-Growing Brands Use Strategic Narrative to Drive Their Go-to-Market

$32.43
Story is the Strategy (Second Edition): How Fast-Growing Brands Use Strategic Narrative to Drive Their Go-to-Market by (Editor), Ed Lynes

Story is the Strategy (Second Edition): How Fast-Growing Brands Use Strategic Narrative to Drive Their Go-to-Market

$32.43
Format: Paperback
Description
Description
x
Want to win more best-fit customers? Start with your story. The world's fastest-growing companies use a nine-part storytelling framework, the StoryKernel. The StoryKernel creates a pull motion across the customer journey-guaranteeing a brand wins more customers, faster. Story is the Strategy shows brands how to craft their StoryKernel, align their team behind it, and the methodology to integrate it into every part of the customer journey.

Author: Ed Lynes (Editor)
ISBN-13: 9798295099885
Publisher: Blurb
Language: English
Published: 10/30/2025
Pages: 184
Format: Paperback
Weight: 0.75lbs
Size: 9.00h x 6.00w x 0.50d

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