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Scientists tell us our brains are wired to live through stories. Stories are not just a natural way to communicate; they are used to boost engagement and well-being. This books offers managers practical tools and guidance on:
How stories keep your finger on the pulse of what's going on
How to design stories to target motivational needs
How to tell high impact stories for optimal effect
How to breed stories in an upward spiral of positive cultural effect.
REVIEWS
"destined to be a must-have tool for managers"
Katharine Hansen, PhD, A Storied Career
Author: Lisa Rossetti, Tony Wall
ISBN-10: 1478191554
ISBN-13: 9781478191551
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 08/28/2013
Pages: 252
Format: Paperback
Weight: 0.61lbs
Size: 7.99h x 5.00w x 0.57d
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