StorySelling 2nd Edition (Hardcover) (ISBN-13: 9780998036960)

The Avengers franchise contains some of the top-grossing films of all time―but did you know the seeds of this blockbuster series' success were actually planted 50 years earlier?

You'll find out how in StorySelling: Hollywood Secrets Revealed, when Emmy(R) winners Nick Nanton and J.W. Dicks, authors of the best-selling Celebrity Branding You(TM), expose why StorySelling is the most powerful method of persuasion known to man - and how any entrepreneur or business owner can put it to work to create their own blockbuster success

From the science behind why stories are essential to the human mind - to the secrets behind the story elements that are irresistible to an audience - Nanton and Dicks uncover what made the greatest StorySelling campaigns of all time click and show you how to use those very same ingredients to create your own marketing juggernaut.

Inside this practical, heavily-researched, and entertaining howto guide are the principlesHollywood uses to build its billion-dollar franchises. StorySelling: Hollywood Secrets Revealed is truly your ticket to awesome business success.