Storyselling for Financial Advisors (Hardcover) (ISBN-13: 9780793136643)

Learn what makes a client trust you to be their financial advisor.

Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

Author: Scott West, Mitch Anthony
ISBN-10: 0793136644
ISBN-13: 9780793136643
Publisher: Kaplan Publishing
Language: English
Published: 01/12/2000
Pages: 256
Format: Hardcover
Weight: 1.30lbs
Size: 9.40h x 7.44w x 0.80d

Review Citation(s):
Reference and Research Bk News 08/01/2000 pg. 102