Storytelling for Small Business: Creating and Growing an Authentic Business Through the Power of Story (Paperback) (ISBN-13: 9780692186275)

Do you have a small business or private practice that means more to you than just paying the bills? Have you been looking for an effective way to market yourself in our noisy digital world, one that is also human, thoughtful, and authentic?

Giant brands utilize the power of story constantly to attract customers and build loyalty, from Apple to Budweiser to virtually anything you see during the Super Bowl. They know a story can sink their message deeply into the minds and hearts of the people they most want to reach.

But did you know storytelling can be equally powerful for YOUR small business?

If you're a solopreneur, purpose-driven business, compassionate entrepreneur, or are just hoping to offer your skills & gifts to make something in the world a little better, your story can help you stand out, create genuine connection, and grow your business.

Storytelling for Small Business is a refreshing, friendly guide to using the power of story--sharing your own stories and inviting those of your audience--to build relationships with your ideal clients. Rather than just another book on "crushing it" with formulaic sales tactics, in this book you'll learn:

- The distinction between storytelling and marketing
- Why stories are more powerful than facts & figures
- 3 essential questions to begin shaping your stories
- 10 bedrock stories we can--and should--all be telling
- How to invite and celebrate the stories of your clients
- 8 easy ways to start using more storytelling--right now--in your website and social media

Packed with examples, resources, and encouragement, and accompanied by a free downloadable workbook, Storytelling for Small Business will open your eyes to the myriad ways you can harvest and share the stories that will help you connect with the people who matter most to you.