Storytelling in Marketing and Brand Communications by Moin, S. M. a.

Storytelling in Marketing and Brand Communications (Hardcover) (ISBN-13: 9781032689425)

Vendor: S. M. a. Moin
Product type: Books
Format: Hardcover
$170.00
$170.00
$170.00
Subtotal: $170.00
Storytelling in Marketing and Brand Communications by Moin, S. M. a.

Storytelling in Marketing and Brand Communications

$170.00
Storytelling in Marketing and Brand Communications by Moin, S. M. a.

Storytelling in Marketing and Brand Communications

$170.00
Format: Hardcover
Description
Description
x

Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.



Author: S. M. a. Moin
ISBN-10: 1032689420
ISBN-13: 9781032689425
Publisher: Routledge
Language: English
Published: 07/12/2024
Pages: 184
Format: Hardcover
Weight: 1.02lbs
Size: 9.21h x 6.14w x 0.50d

Review Citation(s):
Choice 01/01/2025
By S. M. a. Moin
By S. M. a. Moin
x

S M A Moin is an Associate Professor in Marketing and the Director of Teaching Associates at Queen Mary University of London: School of Business and Management. He is an interdisciplinary researcher in brand storytelling, creativity, and consumer trust. Before moving into academia, Moin worked in several industries, including the military (Navy), media, publishing, and financial services. As a management consultant, he advised various companies, worked for the world's largest international newspaper, and was part of a $4 billion international subsea project.

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