Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands by Gómez, Jorge David Fernández

Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands (Paperback) (ISBN-13: 9781789384307)

Vendor: Jorge David Fern疣dez Gez
Product type: Books
Format: Paperback
$33.00
$33.00
$33.00
Subtotal: $33.00
Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands by Gómez, Jorge David Fernández

Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands

$33.00
Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands by Gómez, Jorge David Fernández

Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands

$33.00
Format: Paperback
Description
Description
x

Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.



Author: Jorge David Fern疣dez Gez
ISBN-10: 1789384303
ISBN-13: 9781789384307
Publisher: Intellect (UK)
Language: English
Published: 12/10/2021
Pages: 176
Format: Paperback
Weight: 1.50lbs
Size: 9.70h x 6.50w x 0.80d
By Jorge David Fern疣dez Gez
By Jorge David Fern疣dez Gez
x
Jorge David Fern疣dez Gez is a lecturer in communication at Universidad de Sevilla in Spain.

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