Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering by Gibbs, Richard

Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering (Hardcover) (ISBN-13: 9780749454845)

Vendor: Richard Gibbs
Product type: Books
Format: Hardcover
$55.99
$55.99
$55.99
Subtotal: $55.99
Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering by Gibbs, Richard

Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering

$55.99
Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering by Gibbs, Richard

Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering

$55.99
Format: Hardcover
Description
Description
x

Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships.

With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.

Author: Richard Gibbs, Andrew Humphries
ISBN-10: 0749454849
ISBN-13: 9780749454845
Publisher: Kogan Page
Language: English
Published: 02/24/2009
Pages: 256
Format: Hardcover
Weight: 1.15lbs
Size: 9.30h x 6.40w x 0.90d

Review Citation(s):
Reference and Research Bk News 05/01/2009 pg. 104
By Richard Gibbs
By Richard Gibbs
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Richard Gibbs is an expert in relationship marketing and has held senior positions in major companies including Xerox and Novell Inc. His PhD from University of Gloucestershire was followed by an MBA from Henley Management College, and he continues to research into how firms gain competitive advantage through marketing channels.

Andrew Humphries is currently CEO of SCCI Ltd, a company that specialises in measuring commercial relationship performance. Following a career in UK Royal Air Force as Head of Defence Aviation Logistics, he gained a PhD from Cranfield School of Management and an MBA from the Open University.

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