Strategic Alliances as Social Facts (Hardcover) (ISBN-13: 9780521811101)

Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension and the importance of the individuals involved inside alliances. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with more mainstream strategic management literature. It provides a thought-provoking analysis that appeals to the reflective professional as well as academic researchers.

Author: Mark de Rond
ISBN-10: 0521811104
ISBN-13: 9780521811101
Publisher: Cambridge University Press
Language: English
Published: 06/19/2003
Pages: 230
Format: Hardcover
Weight: 1.15lbs
Size: 9.00h x 6.10w x 0.80d