Strategic and Innovative Pricing: Price Models for a Digital Economy by Cöster, Mathias

Strategic and Innovative Pricing: Price Models for a Digital Economy (Hardcover) (ISBN-13: 9780367148706)

Vendor: Mathias Cöster
Product type: Books
Format: Hardcover
$190.00
$190.00
$190.00
Subtotal: $190.00
Strategic and Innovative Pricing: Price Models for a Digital Economy by Cöster, Mathias

Strategic and Innovative Pricing: Price Models for a Digital Economy

$190.00
Strategic and Innovative Pricing: Price Models for a Digital Economy by Cöster, Mathias

Strategic and Innovative Pricing: Price Models for a Digital Economy

$190.00
Format: Hardcover
Description
Description
x

This book provides a concrete guide on how to execute strategic pricing to excel financially in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners.



Author: Mathias Cöster, Einar Iveroth, Nils-Göran Olve
ISBN-10: 0367148706
ISBN-13: 9780367148706
Publisher: Routledge
Language: English
Published: 06/15/2020
Pages: 182
Format: Hardcover
Weight: 0.92lbs
Size: 9.00h x 6.00w x 0.50d
By Mathias Cöster
By Mathias Cöster
x

Mathias Cöster is an Assistant Professor in Business Studies at Uppsala University, Sweden.

Einar Iveroth is an Associate Professor in Business Studies at Uppsala University, Sweden.

Nils-Göran Olve is a Guest Professor with Linköping University and Uppsala University, Sweden.

Carl-Johan Petri is an Assistant Professor in Economic Information Systems at Linköping University, Sweden.

Alf Westelius is a Professor of Digitisation and Management at Linköping University, Sweden.

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