Strategic and Pragmatic E-Business: Implications for Future Business Practices (Hardcover) (ISBN-13: 9781466616196)

In emerging and global economies, e-commerce and e-business have become increasingly necessary components of business strategy and strong catalysts for economic development. Strategic and Pragmatic E-Business: Implications for Future Business Practices disseminates information on the new practices and techniques in e-business and promotes a better understanding of contemporary issues and solutions to existing and emerging challenges. Making prospective audiences aware of concurrent business needs, models, trends, methods, and techniques, this books targets: e-commerce vendors, business managers, entrepreneurs, software industries, the digital media world, and online merchants who wish to build strong consumer brands.

Author: Karim Mohammed Rezaul
ISBN-10: 1466616199
ISBN-13: 9781466616196
Publisher: Business Science Reference
Language: English
Published: 05/31/2012
Pages: 498
Format: Hardcover
Weight: 3.15lbs
Size: 10.90h x 8.40w x 1.30d