Strategic Bootstrapping (Paperback) (ISBN-13: 9781606496985)

Strategic Bootstrapping is about helping entrepreneurs sift through the "noise" regarding bootstrapping a start-up. The cold-hard facts on bootstrapping are presented. Practically speaking, most entrepreneurs should avoid bootstrapping, realistically, most entrepreneurs will need to engage in some form of bootstrapping. The argument then shifts to how should one bootstrap? In this era of lean start-ups, effectuation, and bricolage, bootstrapping is oft romanticized but seldom analyzed. This book is different from other bootstrapping books in two key ways. First, it draws on evidence from scienti c study to offer best practices. Second, it utilizes this evidence to help en- trepreneurs thrive-not just survive.

Author: Matthew W. Rutherford
ISBN-10: 1606496980
ISBN-13: 9781606496985
Publisher: Business Expert Press
Language: English
Published: 01/20/2015
Pages: 87
Format: Paperback
Weight: 0.32lbs
Size: 9.00h x 6.00w x 0.21d