Strategic Brand Management: Lessons for Winning Brands in Globalized Markets by John, Deborah Roedder

Strategic Brand Management: Lessons for Winning Brands in Globalized Markets (Paperback) (ISBN-13: 9780190646004)

Vendor: Deborah Roedder John
Product type: Books
Format: Paperback
$85.99
$85.99
$85.99
Subtotal: $85.99
Strategic Brand Management: Lessons for Winning Brands in Globalized Markets by John, Deborah Roedder

Strategic Brand Management: Lessons for Winning Brands in Globalized Markets

$85.99
Strategic Brand Management: Lessons for Winning Brands in Globalized Markets by John, Deborah Roedder

Strategic Brand Management: Lessons for Winning Brands in Globalized Markets

$85.99
Format: Paperback
Description
Description
x
Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.

Author: Deborah Roedder John, Carlos J. Torelli
ISBN-10: 0190646004
ISBN-13: 9780190646004
Publisher: Oxford University Press, USA
Language: English
Published: 11/02/2017
Pages: 272
Format: Paperback
Weight: 0.93lbs
Size: 9.10h x 7.40w x 0.50d
By Deborah Roedder John
By Deborah Roedder John
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Deborah Roedder John is the Curtis L. Carlson Chair in Marketing at the Carlson School of Management, University of Minnesota. She is an expert in consumer behavior and branding, known for her research on brand extensions, brand dilution, and brand measurement. Professor John teaches courses in brand management in MBA, undergraduate, and executive-education programs.

Carlos J. Torelli is Professor of Business Administration at the University of Illinois at Urbana-Champaign. He is well known for his research on cross-cultural psychology and global branding strategies. Professor Torelli teaches courses in brand management and global branding in MBA, undergraduate, and executive-education programs across the globe.

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