Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation by Mills, Adam J.

Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation (Hardcover) (ISBN-13: 9781032974415)

Vendor: Adam J. Mills
Product type: Books
Format: Hardcover
$200.00
$200.00
$200.00
Subtotal: $200.00
Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation by Mills, Adam J.

Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation

$200.00
Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation by Mills, Adam J.

Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation

$200.00
Format: Hardcover
Description
Description
x

This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.



Author: Adam J. Mills
ISBN-10: 1032974419
ISBN-13: 9781032974415
Publisher: Routledge
Language: English
Published: 02/12/2025
Pages: 170
Format: Hardcover
Weight: 1.08lbs
Size: 9.61h x 6.69w x 0.44d
By Adam J. Mills
By Adam J. Mills
x

Adam J. Mills is Associate Dean, Associate Professor of Marketing, and the Chase Professor of Minority Entrepreneurship at Loyola University New Orleans College of Business. His research investigates the engineering of customer experience in both retail and educational spaces, focusing on brand storytelling and service innovation.

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