Strategic Business Diagnostic Tools - Theory and Practice (Paperback) (ISBN-13: 9781490541648)

SWOT, PESTLE & PRIMO-F analysis are amongst the most commonly misused tools in business. This book sets out the myths and practical applications of these and other diagnostic approaches is a robust but practical way.

Author: Mike Morrison
ISBN-10: 1490541640
ISBN-13: 9781490541648
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 07/29/2013
Pages: 298
Format: Paperback
Weight: 0.65lbs
Size: 8.00h x 5.00w x 0.62d