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Strategic City Branding: Insights from Asian Cities (Paperback) (ISBN-13: 9781032959191)
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Viriya Taecharungroj
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Books
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Description
xStrategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.
Author: Viriya Taecharungroj
ISBN-10: 1032959193
ISBN-13: 9781032959191
Publisher: Routledge
Language: English
Published: 07/20/2026
Pages: 152
Format: Paperback
Weight: 0.44lbs
Size: 8.50h x 5.50w x 0.36d
By Viriya Taecharungroj
xViriya Taecharungroj is Associate Professor of Marketing at Mahidol University International College (MUIC), Thailand, with a Full Professorship pending royal bestowment. He also holds the position of Senior Fellow at the Institute of Place Management, Manchester Metropolitan University, and serves as an Associate Editor for the Journal of Place Management and Development. His research primarily explores place marketing, place branding, and place analytics.
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