Strategic Communication for Organizations (Paperback) (ISBN-13: 9780520298521)

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors.

Grounded in scholarship and organizational cases, this textbook:

• focuses on message design
• provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
• explores how theory and research can be synthesized to inform modern communication-based campaigns

Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization's needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Author: Sara LaBelle, Jennifer H. Waldeck
ISBN-10: 0520298527
ISBN-13: 9780520298521
Publisher: University of California Press
Language: English
Published: 02/11/2020
Pages: 368
Format: Paperback
Weight: 1.40lbs
Size: 9.30h x 7.50w x 0.90d