Strategic Communication for Startups and Entrepreneurs in China by Men, Linjuan Rita

Strategic Communication for Startups and Entrepreneurs in China (Paperback) (ISBN-13: 9781032176093)

Vendor: Linjuan Rita Men
Product type: Books
Format: Paperback
$24.95
$24.95
$24.95
Subtotal: $24.95
Strategic Communication for Startups and Entrepreneurs in China by Men, Linjuan Rita

Strategic Communication for Startups and Entrepreneurs in China

$24.95
Strategic Communication for Startups and Entrepreneurs in China by Men, Linjuan Rita

Strategic Communication for Startups and Entrepreneurs in China

$24.95
Format: Paperback
Description
Description
x

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.

Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context.

Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.



Author: Linjuan Rita Men, Yi Grace Ji, Zifei Fay Chen
ISBN-10: 1032176091
ISBN-13: 9781032176093
Publisher: Routledge
Language: English
Published: 09/30/2021
Pages: 120
Format: Paperback
Weight: 0.33lbs
Size: 8.50h x 5.50w x 0.25d
By Linjuan Rita Men
By Linjuan Rita Men
x

Linjuan Rita Men is an associate professor of public relations at the University of Florida, USA, and chief research editor of the Institute for Public Relations' Organizational Communication Research Center.

Yi Grace Ji is an assistant professor of public relations in the Richard T. Robertson School of Media and Culture at the Virginia Commonwealth University, USA.

Zifei Fay Chen is an assistant professor in the Communication Studies Department at the University of San Francisco, USA.

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