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Strategic Innovation: New Game Strategies for Competitive Advantage (Paperback) (ISBN-13: 9780415997829)
Vendor:
Allan Afuah
Product type:
Books
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Description
xStrategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book shows that innovation is not simply about developing new technologies into new products or services, but often, about finding new models for doing business in the face of change.
Author: Allan Afuah
ISBN-10: 0415997828
ISBN-13: 9780415997829
Publisher: Routledge
Language: English
Published: 04/01/2009
Pages: 504
Format: Paperback
Weight: 1.95lbs
Size: 9.90h x 6.90w x 1.00d
Author: Allan Afuah
ISBN-10: 0415997828
ISBN-13: 9780415997829
Publisher: Routledge
Language: English
Published: 04/01/2009
Pages: 504
Format: Paperback
Weight: 1.95lbs
Size: 9.90h x 6.90w x 1.00d
By Allan Afuah
xAllan Afuah is Associate Professor of Strategy and International Business at the Stephen M. Ross School of Business, University of Michigan.
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