Strategic International Marketing: Strategy Development and Implementation (Hardcover) (ISBN-13: 9781032467726)

Vendor: Carl Arthur Solberg
Product type: Books
Format: Hardcover
$200.00
$200.00
$200.00
Subtotal: $200.00
WR Book House

Strategic International Marketing: Strategy Development and Implementation

$200.00

Strategic International Marketing: Strategy Development and Implementation

$200.00
Format: Hardcover
Description
Description
x

Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.



Author: Carl Arthur Solberg,Håvard Huse
ISBN-10: 103246772X
ISBN-13: 9781032467726
Publisher: Routledge
Language: English
Published: 06/03/2024
Pages: 402
Format: Hardcover
Weight: 2.07lbs
Size: 10.00h x 7.00w x 0.94d
By Carl Arthur Solberg
By Carl Arthur Solberg
x

Carl Arthur Solberg is a Professor Emeritus of International Marketing at BI Norwegian Business School.

Håvard Huse is Associate Professor in Marketing and Associate Dean of the program in Digital Communications and Marketing at BI Norwegian Business School.

Recently Viewed Products