Strategic International Marketing: Strategy Development and Implementation by Solberg, Carl Arthur

Strategic International Marketing: Strategy Development and Implementation (Paperback) (ISBN-13: 9781032467733)

Vendor: Carl Arthur Solberg
Product type: Books
Format: Paperback
$54.95
$54.95
$54.95
Subtotal: $54.95
Strategic International Marketing: Strategy Development and Implementation by Solberg, Carl Arthur

Strategic International Marketing: Strategy Development and Implementation

$54.95
Strategic International Marketing: Strategy Development and Implementation by Solberg, Carl Arthur

Strategic International Marketing: Strategy Development and Implementation

$54.95
Format: Paperback
Description
Description
x

Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.



Author: Carl Arthur Solberg, H?vard Huse
ISBN-10: 1032467738
ISBN-13: 9781032467733
Publisher: Routledge
Language: English
Published: 06/03/2024
Pages: 402
Format: Paperback
Weight: 1.51lbs
Size: 9.69h x 6.85w x 0.85d
By Carl Arthur Solberg
By Carl Arthur Solberg
x

Carl Arthur Solberg is a Professor Emeritus of International Marketing at BI Norwegian Business School.

Håvard Huse is Associate Professor in Marketing and Associate Dean of the program in Digital Communications and Marketing at BI Norwegian Business School.

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