Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods by Royer, Susanne

Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Paperback) (ISBN-13: 9780415652001)

Vendor: Susanne Royer
Product type: Books
Format: Paperback
$65.99
$65.99
$65.99
Subtotal: $65.99
Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods by Royer, Susanne

Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods

$65.99
Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods by Royer, Susanne

Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods

$65.99
Format: Paperback
Description
Description
x
This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

Author: Susanne Royer
ISBN-10: 0415652006
ISBN-13: 9780415652001
Publisher: Routledge
Language: English
Published: 11/02/2012
Pages: 256
Format: Paperback
Weight: 0.81lbs
Size: 9.21h x 6.14w x 0.54d

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