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Reflecting the challenges of formulating, implementing and monitoring strategy in practice, White's contemporary text discusses differing theories and approaches in the context of real-world experience. Readers are encouraged to conceptualize and generalize business problems and to confront philosophical issues without losing sight of practical aims.
Each chapter starts with a Key Strategic Challenge and sets the scene of a case study which is resolved at the end of the chapter. The text includes more than 60 Strategy in Action short case examples to illustrate how organizations apply strategy in practice along with fifteen long case studies for detailed analysis. Strategic Projects and Exploring Further sections encourage readers to investigate the subject more in detail. Strategic Management:COLIN WHITE is a Professor in the Graduate School of Management at La Trobe University, Australia. The school, which he established, has an international reputation, with links to over 100 universities worldwide, and offers teaching and training programs throughout Asia. Colin himself has worked at Leningrad University, the University of Wales, Swansea and, most recently at Kansai Gaidai University in Japan. He also teaches regularly in China.
COLIN WHITE is a Professor in the Graduate School of Management at La Trobe University, Australia. The school, which he established, has an international reputation, with links to over 100 universities worldwide, and offers teaching and training programs throughout Asia. Colin himself has worked at Leningrad University, the University of Wales, Swansea and, most recently at Kansai Gaidai University in Japan. He also teaches regularly in China.
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