Strategic Management: An Executive Perspective (Hardcover) (ISBN-13: 9781637423752)

Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic strategies rarely propel a rm to a leadership position. Knowing where to go and nding carefully considered, creative ways of getting there are the hallmarks of successful strategy.

Author: Cornelis a. de Kluyver, John a. Pearce
ISBN-10: 1637423756
ISBN-13: 9781637423752
Publisher: Business Expert Press
Language: English
Published: 01/26/2015
Pages: 274
Format: Hardcover
Weight: 1.18lbs
Size: 9.00h x 6.00w x 0.63d