Strategic Management for Tourism and Hospitality (Hardcover) (ISBN-13: 9781682852408)

Tourism and hospitality is swiftly advancing as a significant economic industry. The traditional form of tourism has diversified into various forms of tourism such as ecotourism, educational tourism, etc. The present book discusses the various principles and strategies in different forms of tourism. Some of the studies included in this text revolve around health tourism, human resource management, electronic marketing, sustainable tourism, adventure tourism, policies and planning, etc. This book will serve as an essential guide for students, academicians, professionals and policy makers associated with the field of tourism and hospitality.

Author: Donald Peterson
ISBN-10: 1682852407
ISBN-13: 9781682852408
Publisher: Willford Press
Language: English
Published: 05/30/2016
Pages: 266
Format: Hardcover
Weight: 2.00lbs
Size: 11.00h x 8.50w x 0.63d