Strategic Management in Telecommunicati (Hardcover) (ISBN-13: 9781580530187)

Exploring how to bring new products or services to market in the wake of the US Telecommunications Act of 1996, this resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting and computer industries. Utilizing extensive case studies, it seeks to help the reader to understand market research and strategic planning in the post-1996 telecommunications world in specific terms.

Author: James K. Shaw
ISBN-10: 1580530184
ISBN-13: 9781580530187
Publisher: Artech House Publishers
Language: English
Published: 02/29/2000
Pages: 424
Format: Hardcover
Weight: 1.71lbs
Size: 9.30h x 6.34w x 1.19d