Strategic Marketing in Tourism Services (Hardcover) (ISBN-13: 9781780520704)

Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.

Author: Rodoula H. Tsiotsou
ISBN-10: 1780520700
ISBN-13: 9781780520704
Publisher: Emerald Group Publishing
Language: English
Published: 05/10/2012
Pages: 434
Format: Hardcover
Weight: 1.90lbs
Size: 9.50h x 6.40w x 1.10d