Strategic Marketing (Paperback) (ISBN-13: 9780990542704)

An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

Author: Kurt Matzler Phd, Lawrence J. Ring Phd, Todd a. Mooradian Phd
ISBN-10: 099054270X
ISBN-13: 9780990542704
Publisher: Good Dog Publishing
Language: English
Published: 06/30/2014
Pages: 412
Format: Paperback
Weight: 1.79lbs
Size: 10.00h x 8.00w x 0.84d