Strategic Marketing Management and Tactics in the Service Industry (Hardcover) (ISBN-13: 9781522524755)

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

Author: Tulika Sood
ISBN-10: 1522524754
ISBN-13: 9781522524755
Publisher: Business Science Reference
Language: English
Published: 03/20/2017
Pages: 420
Format: Hardcover
Weight: 2.07lbs
Size: 10.00h x 7.00w x 0.94d