Strategic Marketing Management in Asia: Case Studies and Lessons Across Industries (Hardcover) (ISBN-13: 9781786357465)

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Author: Syed Saad Andaleeb, Khalid Hasan
ISBN-10: 1786357461
ISBN-13: 9781786357465
Publisher: Emerald Group Publishing
Language: English
Published: 12/22/2016
Pages: 592
Format: Hardcover
Weight: 2.40lbs
Size: 9.10h x 6.10w x 1.70d