Strategic Marketing Management (Paperback) (ISBN-13: 9788180940972)

Strategic marketing management stresses strategic approaches to the challenge of marketing. The term strategy implies a long-term look on policies and objectives of the organisation. The past, present and the future environments play a vital role in the formulation of marketing strategies suitable for an organisation. By reading the encironment, the companies are able to study the market more effectively, and thus, they are able to take proactive measures to win the minds of the customers. This

Author: S. Soundaian
ISBN-10: 8180940977
ISBN-13: 9788180940972
Publisher: Mjp Publishers
Language: English
Published: 07/01/2021
Pages: 364
Format: Paperback
Weight: 1.38lbs
Size: 9.25h x 7.50w x 0.75d