Strategic Media Planning and Buying: Integration of Traditional and Digital Media by Rathore, Basant

Strategic Media Planning and Buying: Integration of Traditional and Digital Media (Paperback) (ISBN-13: 9781032724577)

Vendor: Basant Rathore
Product type: Books
Format: Paperback
$51.99
$51.99
$51.99
Subtotal: $51.99
Strategic Media Planning and Buying: Integration of Traditional and Digital Media by Rathore, Basant

Strategic Media Planning and Buying: Integration of Traditional and Digital Media

$51.99
Strategic Media Planning and Buying: Integration of Traditional and Digital Media by Rathore, Basant

Strategic Media Planning and Buying: Integration of Traditional and Digital Media

$51.99
Format: Paperback
Description
Description
x

This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.



Author: Basant Rathore
ISBN-10: 1032724579
ISBN-13: 9781032724577
Publisher: Routledge Chapman & Hall
Language: English
Published: 05/31/2024
Pages: 420
Format: Paperback
Weight: 1.35lbs
Size: 9.21h x 6.14w x 0.90d
By Basant Rathore
By Basant Rathore
x

Basant Rathore is Senior VP, Strategy, Brand and Business Development at the Jagran Group, India. He has worked at media agencies like Ogilvy, Mudra, Mindshare and Madison. An alumnus of MICA, Ahmedabad, he has conducted over 30 media workshops. Over the last decades he has been a visiting faculty at MICA, IIMC, XIM Bhubaneshwar, IMT Ghaziabad and Flame University, among others.

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