Strategic Place Branding Methodologies and Theory for Tourist Attraction (Hardcover) (ISBN-13: 9781522505792)

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area's population. Strategic Place Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Author: Ahmet Bayraktar
ISBN-10: 1522505792
ISBN-13: 9781522505792
Publisher: Business Science Reference
Language: English
Published: 08/15/2016
Pages: 418
Format: Hardcover
Weight: 2.76lbs
Size: 11.00h x 8.50w x 0.94d