Strategic Planning for Public Relations: Beginning the Journey by Hansen-Horn, Tricia

Strategic Planning for Public Relations: Beginning the Journey (Hardcover) (ISBN-13: 9781433120923)

Vendor: Tricia Hansen-Horn
Product type: Books
Format: Hardcover
$194.00
$194.00
$194.00
Subtotal: $194.00
Strategic Planning for Public Relations: Beginning the Journey by Hansen-Horn, Tricia

Strategic Planning for Public Relations: Beginning the Journey

$194.00
Strategic Planning for Public Relations: Beginning the Journey by Hansen-Horn, Tricia

Strategic Planning for Public Relations: Beginning the Journey

$194.00
Format: Hardcover
Description
Description
x
Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.

Author: Tricia Hansen-Horn, Adam E. Horn
ISBN-10: 1433120925
ISBN-13: 9781433120923
Publisher: Peter Lang Inc., International Academic Publi
Language: English
Published: 05/28/2014
Pages: 254
Format: Hardcover
Weight: 1.17lbs
Size: 9.00h x 6.00w x 0.63d
By Tricia Hansen-Horn
By Tricia Hansen-Horn
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Tricia Hansen-Horn (PhD, Purdue University) is a professor and public relations program coordinator at the University of Central Missouri. Specializing in theory development, pedagogy, strategic planning, and campaign development, she is co-editor of Public Relations: From Theory to Practice (2008).
Adam Horn (PhD, University of Missouri-School of Journalism) is an assistant professor at the University of Central Missouri, where he designed and implemented UCM's strategic planning for public relations courses. He is an active sports consultant, specializing in media relations and crisis communication strategy.

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