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Strategic Pricing and Management Accounting (Paperback) (ISBN-13: 9781032224848)
Vendor:
David Dugdale
Product type:
Books
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Description
xThe book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value that they can bring to the business.
Author: David Dugdale
ISBN-10: 1032224843
ISBN-13: 9781032224848
Publisher: Routledge
Language: English
Published: 05/27/2024
Pages: 176
Format: Paperback
Weight: 0.61lbs
Size: 9.21h x 6.14w x 0.41d
By David Dugdale
xDavid Dugdale is Emeritus Professor of Management Accounting at the University of Bristol, UK. He was awarded the CIMA Shield for services to the Institute in 2002 and a Lifetime Achievement Award by the British Accounting and Finance Association in 2014.
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