Strategies for Generating E-Business Returns on Investment (Hardcover) (ISBN-13: 9781591404170)

Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. However, it is difficult for companies to capture these benefits as economic value or profits. Many companies launching e-businesses have not been successful at creating economic value. move beyond simply demonstrating the benefits of technology and objectively demonstrate the increase in economic value these technologies can produce. To create value from e-business, companies may have to develop appropriate strategies or unique value propositions to complement their e-business investments. This book presents a group of studies that yield significant new insights into the creation of e-business value.

Author: Namchul Shin
ISBN-10: 1591404177
ISBN-13: 9781591404170
Publisher: Idea Group Publishing
Language: English
Published: 08/31/2004
Pages: 366
Format: Hardcover
Weight: 1.99lbs
Size: 10.32h x 7.22w x 1.03d