Strategies for Managing Uncertainty: Booms and Busts in the Energy Industry (Paperback) (ISBN-13: 9781316641682)

All organizations must cope with future uncertainties. These uncertainties affect the strategic choices they make. They must commit scarce organizational resources to future outcomes which they have little assurance will come into being. Marcus explores how decision makers in the energy industry made choices in the face of such uncertainties, specifically examining two major uncertainties they confronted in the 2012-18 period - price volatility and climate change. Marcus tells the story of how different companies in the integrated oil and natural gas sector and in the motor vehicle sector responded to these uncertainties. In the face of these challenges, companies in the energy industry hedged their bets by staking out paradoxical or contrasting positions. On the one hand, they focused on capturing as much gain as they could from the world's current dependence on fossil fuels and on the other hand they made preparations for a future in which fossil fuels might not be the world's dominant energy source.

Author: Alfred A. Marcus
ISBN-10: 1316641686
ISBN-13: 9781316641682
Publisher: Cambridge University Press
Language: English
Published: 03/28/2019
Pages: 564
Format: Paperback
Weight: 1.80lbs
Size: 9.00h x 8.60w x 1.10d