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Strategies for Sustainable Air Services Development: An Airline-Destination Collaborative Approach (Hardcover) (ISBN-13: 9780367202903)
Vendor:
Chrystal Zhang
Product type:
Books
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Description
xRoutes are arguably the most valuable of airline assets. Although widely practised in the industry, the process of developing air connectivity has drawn very limited academic research. However, this book fills in this knowledge gap.
Strategies for Sustainable Air Services Development unwraps the process of decision-making in establishing airlinks from the airline's perspective, as well as the roles of various stakeholders including airports, tourism authorities, tourist destination organizations, local investment agencies and regional development agencies. Developed from rigorous academic research and analysis of a myriad of data sources that include interviews, surveys and workshops with industry practitioners, it presents a framework of best practices that will serve as a "toolkit" and central resource point for industry professionals to initiate and establish airlinks to benefit air travellers and society at large.
The first book of its kind, it presents the most comprehensive assessment available to date of all the intricacies involved in developing airlinks. The book will equip senior and middle managers, practitioners, policymakers and students with the practical skills and tools required to develop and design airlinks for the benefit of all stakeholders.
Author: Chrystal Zhang, Kareem Yarde
ISBN-10: 0367202905
ISBN-13: 9780367202903
Publisher: Routledge
Language: English
Published: 12/02/2024
Pages: 318
Format: Hardcover
Weight: 1.42lbs
Size: 9.21h x 6.14w x 0.75d
By Chrystal Zhang
xDr. Kareem Yarde serves as an air transport and tourism consultant. He obtained his PhD from RMIT University, Melbourne, Australia, researching airline-destination power dynamics and the resource capabilities available to destination stakeholders to positively influence airline route decision-making. He has also served as a Tourism examining committee member. Kareem's interest in tourism and air transport are arguably governed by one central precept. He is fiercely committed to maximizing air transport and tourism's roles as catalyst for wider socio-economic development particularly in tourism-dependent economies.
Dr Chrystal Zhang is Associate Professor of Aviation in RMIT University, Melbourne, Australia. She has a rewarding career spanning two decades in the aviation industry and having taken various senior roles in government agencies and renowned consultancy firms in China and the UK. Driven by her desire to inspire the next generation of aviation professionals she became an academic in 2011 after attaining her doctoral degree from Cranfield University in the United Kingdom. Armed with real-world insight and a commitment to excellence, she has brought a unique perspective to her teaching and devotes her research to addressing real-world problems with an impact. She has expertise in aviation regulatory compliance, strategies and air travellers' behaviour. She regularly shares her expert comments with mainstream media outlets such as ABC News, Bloomberg, South China Morning Post, and the Conversation on pressing global aviation matters. Her research interest is in airport/airlines strategies, their relationship with destination stakeholders, and air travellers' behaviour.
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