Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy (Hardcover) (ISBN-13: 9783319495408)

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

Author: Nicole Pfeffermann
ISBN-10: 3319495402
ISBN-13: 9783319495408
Publisher: Springer
Language: English
Published: 03/15/2017
Pages: 424
Format: Hardcover
Weight: 1.78lbs
Size: 9.21h x 6.14w x 1.00d