Strategy and the Business Landscape (Paperback) (ISBN-13: 9781542852920)

An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise. This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting.

Author: Pankaj Ghemawat
ISBN-10: 1542852927
ISBN-13: 9781542852920
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 03/10/2017
Pages: 194
Format: Paperback
Weight: 0.78lbs
Size: 9.69h x 7.44w x 0.41d