Strategy as Action: Competitive Dynamics and Competitive Advantage (Hardcover) (ISBN-13: 9780195161441)

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

Author: Curtis M. Grimm, Hun Lee, Ken G. Smith
ISBN-10: 0195161440
ISBN-13: 9780195161441
Publisher: Oxford University Press, USA
Language: English
Published: 08/25/2005
Pages: 288
Format: Hardcover
Weight: 1.22lbs
Size: 9.58h x 6.42w x 0.99d