Strategy for Sustainable Competitive Advantage: Surviving Declining Demand and China's Global Development by Chaston, Ian

Strategy for Sustainable Competitive Advantage: Surviving Declining Demand and China's Global Development (Paperback) (ISBN-13: 9781138203167)

Vendor: Ian Chaston
Product type: Books
Format: Paperback
$38.99
$38.99
$38.99
Subtotal: $38.99
Strategy for Sustainable Competitive Advantage: Surviving Declining Demand and China's Global Development by Chaston, Ian

Strategy for Sustainable Competitive Advantage: Surviving Declining Demand and China's Global Development

$38.99
Strategy for Sustainable Competitive Advantage: Surviving Declining Demand and China's Global Development by Chaston, Ian

Strategy for Sustainable Competitive Advantage: Surviving Declining Demand and China's Global Development

$38.99
Format: Paperback
Description
Description
x

The global recession and the public deficit crisis mean that Western companies face flattening sales in domestic markets, and increased competition from China's globalization. Conventional strategies are not a solution. The text presents effective counter-response strategies of exploiting new knowledge to create innovative products and develop leading edge internal organizational processes.



Author: Ian Chaston
ISBN-10: 1138203165
ISBN-13: 9781138203167
Publisher: Routledge
Language: English
Published: 07/27/2016
Pages: 310
Format: Paperback
Weight: 0.95lbs
Size: 9.00h x 6.00w x 0.67d
By Ian Chaston
By Ian Chaston
x

Ian Chaston is Professor of Marketing and Entrepreneurship and Director of the Management Centre at Plymouth Business School, Plymouth University, UK, and a Visiting Professor at Centrum Catolica Business School in Peru. Recent publications include Public Sector Management: Mission Impossible? (2011) and Entrepreneurship and Small Firms (2009).

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