Strategy in Airline Loyalty: Frequent Flyer Programs by de Boer, Evert R.

Strategy in Airline Loyalty: Frequent Flyer Programs (Hardcover) (ISBN-13: 9783319625997)

Vendor: Evert R. de Boer
Product type: Books
Format: Hardcover
$179.99
$179.99
$179.99
Subtotal: $179.99
Strategy in Airline Loyalty: Frequent Flyer Programs by de Boer, Evert R.

Strategy in Airline Loyalty: Frequent Flyer Programs

$179.99
Strategy in Airline Loyalty: Frequent Flyer Programs by de Boer, Evert R.

Strategy in Airline Loyalty: Frequent Flyer Programs

$179.99
Format: Hardcover
Description
Description
x

Provides first discussion and analysis of existing airline loyalty program strategies

Offers a comprehensive overview of the development of airline loyalty programs over time

Explores how FFPs could evolve in the future, covering possible threats and potential opportunities



Author: Evert R. de Boer
ISBN-10: 3319625993
ISBN-13: 9783319625997
Publisher: Palgrave MacMillan
Language: English
Published: 10/23/2017
Pages: 268
Format: Hardcover
Weight: 1.13lbs
Size: 8.27h x 5.83w x 0.69d
By Evert R. de Boer
By Evert R. de Boer
x
Evert R. de Boer has researched and worked in airline loyalty strategy since 2000. He has collaborated with more than 15 airlines globally on frequent flyer programs in management and advisory roles, and has published numerous articles and white papers on the subject.

Recently Viewed Products