Strategy Manual: How to build relevant competitive advantage (Paperback) (ISBN-13: 9789079841103)

Innumerable books have been published on (new) concepts of strategy. But when I was mentoring executives during their EMBA or on the job, I could not find a single simple manual about how to apply these concepts to real life.My book is a manual that gives you the steps towards building a strategy. It can also be used as a checklist to assess an existing strategy.It has been compiled for people with years of experience in their function who are relatively new to being involved in a company-wide strategy creation process.At the core, this book is about customer needs and competitive advantage. I have seen courses focus on one or the other. To me, the essence of strategy is establishing a link between both these areas.Strategy Manual is book #2 in the Management Manuals series by Bas van Heel

Author: Bas Van Heel
ISBN-10: 9079841102
ISBN-13: 9789079841103
Publisher: Uitgeverij Helium
Language: English
Published: 05/15/2018
Pages: 84
Format: Paperback
Weight: 0.37lbs
Size: 9.00h x 6.00w x 0.22d