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Strong Brands, Strong Relationships (Hardcover) (ISBN-13: 9781138786820)
Vendor:
Susan Fournier
Product type:
Books
- $230.00
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$230.00
Description
xStrong Brands, Strong Relationships is a new collection of innovative research and practitioner insights which builds on the foundations of the first book, but with darker themes at its centre: an exploration of the destructive and dysfunctional aspects of our complex relationships with brands.
Author: Susan Fournier
ISBN-10: 1138786829
ISBN-13: 9781138786820
Publisher: Routledge
Language: English
Published: 06/17/2015
Pages: 436
Format: Hardcover
Weight: 1.86lbs
Size: 9.21h x 6.14w x 1.06d
By Susan Fournier
xDr. Susan Fournier is Questrom Professor of Management and Faculty Director of the M.B.A. Program at Boston University, USA.
Dr. Michael Breazeale is an Assistant Professor of Marketing at Mississippi State University, USA.
Dr. Jill Avery is a Senior Lecturer at Harvard Business School, Harvard University, USA.
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