Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You to Know [With CDROM] by Lakhani, Dave

Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You to Know [With CDROM] (Hardcover) (ISBN-13: 9780470243367)

Vendor: Dave Lakhani
Product type: Books
Format: Hardcover
$24.95
$24.95
$24.95
Subtotal: $24.95
Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You to Know [With CDROM] by Lakhani, Dave

Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You to Know [With CDROM]

$24.95
Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You to Know [With CDROM] by Lakhani, Dave

Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You to Know [With CDROM]

$24.95
Format: Hardcover
Description
Description
x
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

Author: Dave Lakhani
ISBN-10: 0470243368
ISBN-13: 9780470243367
Publisher: Wiley
Language: English
Published: 04/01/2008
Pages: 224
Format: Hardcover
Weight: 0.80lbs
Size: 8.68h x 5.84w x 0.98d

Review Citation(s):
Reference and Research Bk News 08/01/2008 pg. 151
By Dave Lakhani
By Dave Lakhani
x

DAVE LAKHANI is President of Bold Approach Inc., the nation's first business acceleration strategy firm. He is an in-demand speaker worldwide on the topics of marketing, sales, persuasion, influence, rapid ideation, consumer seduction, and business acceleration strategy. He is also the author of Persuasion and The Power of an Hour, both from Wiley. For more information, visit www.howtopersuade.com or www.boldapproach.com.

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